Freehand Consulting’s Founder + Principal, Scott Bowman, is a 25+ year hospitality industry veteran and multi-concept business owner, operator, and strategist. Scott dedicated over a decade working for renowned operators in major markets, before returning to the vibrant Northwest Arkansas area to found Bowman Hospitality Group. BHG redefined the hospitality landscape of the region, developing over a dozen concepts in multiple locations, from fine dining to neighborhood stalwarts to hotel operations and events. In 2020, Scott sold the BHG portfolio of concepts, and shortly after co-founded HighGround Hospitality as CEO & Hospitality Strategy Lead to conceive four unique Lifestyle, Luxury Wellness, and Adventure Travel hotel concepts.

Freehand was founded to disrupt and innovate, to help drive positive change, and to guide ambitious organizations and leaders facing everyday challenges and inspiring them to execute on their big ideas.

Freehand works with a select number of clients, enabling a hands-on consulting experience with deliverable results. Think of us as your strategic partner, helping define what success means to you and for your brand.